Baby Thrift (Redesign)
UX Designer Leading Design: Paper and digital wire framing, low and high-fidelity prototyping, conducting usability studies, accounting accessibility, iterating on designs and responsive design.
Duration: Sept 2024- December 2024
Task: This is a redesign of Baby Thrift, a children's thrifting service that aids in sustainability by providing used goods to parents.
Problem: Many parents are facing a common frustration when it comes to their children's clothing. Kids grow fast and a lot of clothes go to waste. It's a challenge that not only leads to unnecessary expenses but also contributes to environmental waste. In response to this problem, many parents are seeking a solution that allows them to be more resourceful when de-cluttering their kids wardrobes.
This framework not only enables the ecological recycling of children's clothing, but also allows parents to thrift virtually, providing a solution that is both cost-effective and environmentally conscious
Solution: Baby Thrift, a startup dedicated to addressing the common frustration faced by parents of constantly wasting their children's clothes, as they quickly outgrow them, has developed a resourceful problem-solving framework.
In order to facilitate a proper redesign, I will be implementing the Double Diamond Method. This ensures a proper flow through the design phase.
Research:
User Research: Throughout my research, I have gained a clear understanding of the target user and their needs. I discovered that many users are seeking a convenient method to donate clothing. Moreover, I was reminded of the widespread popularity of online shopping. Although the specific needs change based on person, the application will be beneficial to all users.
Persona: Based on valuable feedback obtained from my user research, we incorporated the insights into our user personas. One notable example is Sasha Wilson, a young mother who seeks affordable good quality clothing. Sasha also wants to de-clutter her child's closet.
Goals & Methods
Objective: Users need to donate clothes in a resourceful way -> we audit industry competitors to understand how the Baby Thrift frame work compares.
Research Questions:
1. Are we attracting the audience we are talking to?
2. How does the application look and feel? Does the design complement the products?
3. Will the users get confused as they navigate through the app?
4. How can we make the app more accessible?
5. How do we ensure we are following UX/UI design principles?
Procedure:
We have reviewed these aspects of competitive thrift services and their websites or app design. -> Audience, first thoughts, user interaction, visual design, content.
Competitive Audit:
I analyzed our key competitors for inspiration and to fill in the gaps where they are lacking. Competitors included Thred Up and Monica & Andy.
SWOT Analysis:
I devised a SWOT analysis on the current Baby Thrift Application in order to conceptualized the strengths and weaknesses of the current design.
Product Development: This is a table illustrating the product development stage.
Paper Wireframes + Lo-fi Wireframes
Prototyping
Before & After
Objective: The goal of redesigning the Baby Thrift app was to apply a realistic design to the app. I intend on making the app much cleaner, organized, and structurally designed. The old app looks very cartoonish and not realistic at all. There are a bunch of Ui discrepancies that can be fixed, if redesigned.
BEFORE
AFTER
I redesigned the Cart Screen to be more realistic while being mindful of usability concerns.
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When redesigning the donation tab I got a lot of inspiration from Thred Up. Users now understand the donation process with this thorough explanation with pictures that guide them.
I implemented a "Clean Out Service" which will provide users the ability to send in their used goods, thus facilitating a sustainable donation process.
Accessibility Considerations:
1. Universal Icons for easy understanding.
2. Used color contrast principles
3. Simple and concise design.
Typography:
Kept it classic and in style.
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Takeaways
1. Impact: Our target users reported that the design was easy to navigate and visually appealing.
2. Study Participant: "I love the vibe it gives, super easy to navigate."
Next Steps:
1. Conduct follow up usability study and provide surveys.
2. Identify any additional areas of need and ideate on new features.
Let's Connect:
Thank you for reviewing my work on the Baby Thrift app redesign. If you'd like to see more, or would like to get in touch, my contact is provided below:
Email: Dxw630@miami.edu / Linkedin